We caught up with Jackson to find out what the greeting card business is really like. “Empathy is a big part of being a greeting card writer,” he says. “It’s important to see the humanity in other people, respect their life experiences and write to their reality.”įor aspiring greeting card writers, the $8 billion industry offers various points of entry, from having your own small Etsy shop and working at a boutique greeting card company to joining a large card manufacturer, like Hallmark or American Greetings. Compensation varies from publisher to publisher, according to the Greeting Card Association, but in general, writers can expect to receive anywhere between $25 and $150 for a submission that’s accepted. Patrick’s Day, his goal is to stir the emotions of the card’s recipient. Whether Jackson’s focus is on birthdays, weddings, Christmas, Father’s and Mother’s Day, or even St. Jackson, 29, is now a senior writer at Hallmark Cards in Kansas City, Missouri, where he spends his days writing copy for greeting cards. And that’s exactly what made him a perfect fit for the greeting card industry. “I started to hear the messages differently,” says Jackson, adding that cards from his mom-which he’s saved-began to resonate on an emotional level. His perspective changed around the age of 12. “When I was little, I assumed all greeting cards had money in them,” says Jackson, “money that would support my Hot Wheels habit.”
Growing up, Keion Jackson always looked forward to opening birthday and holiday cards-although he wasn’t necessarily captivated by the messages inside. Keion Jackson, 29, says empathy is a big part of being a greeting card writer.
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